A massage therapy business is a great way to pursue your passion and attain some level of financial independence. More people are recognizing the value of self-care and of massage therapy in particular. Some insurance companies even cover the cost of massage therapy because it is beneficial to health and can help with a number of ailments.
You may have started your massage therapy practice modestly, but now you have more clients and are now thinking about expanding your practice. Here’s what you’ll need to do to grow your practice and make it a success:
Order More Equipment
The first thing you’ll need to do to expand your business is to order more equipment so that you have the means to serve more clients. You’ll need to order more massage beds, sheets, lotions and oils, and maybe even some new music. You may even need to get additional decor to outfit new rooms where you’ll be seeing clients. Depending on the setup of your current space, you may even need to get a new office space that has additional rooms.
You may want to limit your ordering at first, such as only getting one or two new beds. However, you should think about long-term expansion, such as by choosing an office space that can be expanded as needed.
Create a Referral Program
You can start getting a lot of new clients by creating a referral program. Let your current clients know that you are interested in taking on new clients and ask them to refer you to their friends and family. Let them know that you are willing to offer a reward for their efforts by creating a referral program.
You might offer something like 10 percent off their next massage when a new person signs up for a massage and mentions their name. Or, if you really want to get maximum results, you might offer a free massage to say thanks for the referral. The more attractive your offer, the more likely your clients will be to spread the word or to advocate on your behalf.
Amp Up Your Marketing Efforts
You can’t get new clients if no one knows about your services. Most people look online to find out about businesses or to schedule the services they want. You will need to increase your online presence and to amp up your marketing efforts if you want to continue attracting new clients.
You should already have a website, but now you’ll need to refine your efforts and make sure you are getting the most out of the time and money you are spending on marketing. Do proper keyword research to ensure that you are focusing on the right terms for search engine optimization. Ensure that your entire site is optimized for those keywords, both in your content and in items like descriptions and tags. Begin a link-building campaign through guest blogging, social media marketing, and more. Run pay-per-click ads. Host contests. Essentially, do everything you can with the time and money you have available. The more you’re able to do, the greater your results will be.
Keep Your Clients Happy
The best way to ensure your future success is to keep your current clients happy. It’s much better to know that you’ll have repeat business than to have to constantly hustle to get new business. Plus, if your customers are happy, they are much more likely to refer you to their friends and family, as well as to leave positive reviews online (which will help attract new clients). Always provide your best service, and offer loyalty rewards such as discounts or even free massages for repeat business.
Expanding your massage business can help you make more money and secure your long-term success. You’ll better be able to weather the fluctuations in the market, and you’ll become a leader in your field. Take these steps to expand your business, and continue working to increase your success and ensure the loyalty of your customers. Hire experts where needed to help you get results with marketing and other aspects of expanding your business.