Good page rank is what a website needs to outdo its competitor especially if it sells services or product. Thus website owner should know techniques on how to market his website online. Although you can search methods through internet but it can be also overwhelming with the so many tutorials, ebooks and the like that you can read, that your action might be misleading. If you want to get a high return of investment then ask for help from a search engine optimization company
Search Engine Optimization (SEO), according to Wikipedia, is the process of improving the visibility of a website or a webpage in search engines via the “natural”, or un-paid, search results. For example you are offering website designing service; it should be in the first page of the list of the suggested site when somebody searches for website designing in a search engine like Google.
As I mentioned although there are resources you can find in the internet on online marketing, but there are other fastest ways that only specialist knows. Remember technology is fast pacing thus it’s wise to hire SEO expert to get ahead.